Our founding story: local brokerages need a hero
Tradewind’s founding team has been working in real estate software for the last fifteen years. During that time we’ve learned two lessons: First, software combine with well defined systems are the greatest leverage an entrepreneur can apply to their real estate business. And second, nearly every agent hates using software!
We’ve spent years watching the “Wall Street brokers” get bigger and bigger; taking advantage of their size and access to the latest tech innovations to further edge out local brokerages. Their scale gives them access to unit economics unavailable to any other real estate business. But why should they be the only ones to get that advantage? Why should software benefit everyone except the entrepreneurs behind local brokers?
That didn’t seem right to us. That’s why we started Tradewind.
Turn agents into entrepreneurs
The top 20% of agents sell 80% of homes — but, in most brokerages, they only make up 50% of profits. In order for a local brokerage to grow, you need to invest in recruiting, retaining, and all your agents.
But how can you attract agents when Wall Street is investing billions in private capital to help the largest brokerages poach your top talent?
The answer is simple: offer them the same great benefits they would get with a larger firm.
Tradewind is a dedicated remote marketing back office for high potential agents, operating with the sole purpose of helping them scale. Our easy-to-use mobile app gives agents access to a dedicated team, back office infrastructure, and a consistent flow of qualified leads so they can focus on client conversations and closing contracts.
Tradewind partners with brokerages to multiply the production of their best agents by up to 3x. The broker helps with recruiting, coaching and transaction management. Tradewind helps with everything else.
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