Taking leads and making life-long relationships

North Carolina-based real estate agent Adelle Spears has a genuine passion for customer service. “I’m really focused on making sure that my customer is happy,” she explains. “Clients should be armed with the tools and the resources that they need to be able to make an informed choice. I’m really big on being there every step of the way.”

When she joined Giving Tree Realty in 2019, she knew she’d found a brokerage that shared her values. “I had been with the wrong firms prior. I was looking for a more boutique style, and I wanted to make sure that I was with a firm that provided a lot of support.”

Even better, agents at Giving Tree dedicate a certain amount of proceeds towards their charity of choice. For Adelle, this makes her work even more meaningful: “I like being able to do what I love — and then also contribute to the future.”

But with a small social sphere, Adelle was struggling to get the leads she relied on for the majority of her business. “The way our house program worked is that you would get a text alert saying that there was a new lead, but it would just be available for a day. Or you could go into the open lead bucket, but, again, it was just for a day,” she says. She knew she had the skills to succeed; she just needed a more steady influx of leads.

“I am an introvert, believe it or not,” laughs Adelle. “So for me to go out and organically get clients — that’s just not my strong suit. Once I talk to them? I have no problem getting them to close. But it’s harder starting the conversation.”

When Giving Tree offered the partnership with Tradewind, Adelle jumped at the chance. “It’s a hard effort to get out there. You have to make 40, 50 calls just to maybe get a couple of conversations in,” she recalls. But once she started working with Tradewind, that all changed. “At this point there are more opportunities every day. I wake up knowing that I’m going to have at least one opportunity to be able to speak with somebody.”

With Tradewind sourcing new leads — and even working to nurture them in the background — Adelle has been able to focus on the part of the jobs she loves. And she reports that the increased volume has helped her hone her sales skills.

For Adelle, Tradewind has proven to be a solid investment. “As an agent, I look at the big picture. I know what I am good at and I know what I’m not good at. So if there’s any opportunity that can help me go to that next level, I’m all about it. Now I’m having consultations every week, multiple times a week.”

With new leads pouring in, Tradewind has set Adelle up for a strong year. “I have a lot in my pipeline,” she says. “I had a really good first quarter, and I feel good about my third and fourth quarters.”

And the benefits extend beyond leads alone. “Look at the extra opportunities that you’re getting, the extra people you are getting in front of — and how many people they’re going to tell, and how many people they’re going to tell. You have the opportunity to reach a much broader audience than you would if you had to do it organically,” she raves.